The ten truths
Ten truths, and the true stories behind them.
Each truth in the book arrives with the story that produced it. Read the list, then read the stories.
- Truth One
BUILD HABITS THAT BUILD YOU
The life everyone sees is constructed by the routines nobody applauds.
Ask J-Man about this truth - Truth Two
LEAD WITH LOVE
People follow people, and love is a daily practice rather than a personality type.
Ask J-Man about this truth - Truth Three
PERSIST UNTIL YOU WIN
The fourth quarter is where legends live, but wisdom also knows when to fold.
Ask J-Man about this truth - Truth Four
YOU ARE ONE-OF-ONE
Stop living like a photocopy. Your edges are part of the gift.
Ask J-Man about this truth - Truth Five
ACT NOW, WITH DELIBERATE HASTE
Urgency is not panic; it is thoughtful movement before fear grows in delay.
Ask J-Man about this truth - Truth Six
MASTER YOUR EMOTIONS
Feelings are real, but they do not get to rule the room.
Ask J-Man about this truth - Truth Seven
LAUGH AT THE CIRCUS
Take the work seriously and yourself lightly.
Ask J-Man about this truth - Truth Eight
MULTIPLY YOUR VALUE
Serve beyond the transaction and leave every gate better than you found it.
Ask J-Man about this truth - Truth Nine
KEEP YOUR WORD. GUARD YOUR NAME.
Your reputation enters the room before you do.
Ask J-Man about this truth - Truth Ten
STAY HUMBLE. STAY GUIDED.
Tip your hat, remember who helped you and keep looking up.
Ask J-Man about this truth
Read them, hear them in Jerry's own voice, and then do the part that changes something: the Your Turn exercises at the close of every chapter.